Perhaps you have worked with an agency in the past that assured you swift result and 100 percent guarantee that your site will become #1 shortly. So you are now relaxed! Unfortunately, most of the agencies in the shadow employ Black-hat SEO techniques entailing automated content generation, doorway pages, hidden text or links, sneaky redirects. Although you will start getting instant results, you will be embracing Google Penalty in no time. This topic is sponsored by serpstats - rank tracker tool
Google penalty actually restricts your website either entirely or partially from the SERPs. Over the time, Google has updated its algorithm several times (among them Penguin, Panda, Medic, and Hummingbird are worth mentioning) with a view to giving its users quality and relevant search result for a top-notch experience. Subsequently, tricking Google to rank in the top page has become a utopian idea, in most of the cases.
What does Black Hat SEO refer to?To begin with, the term Black Hat is quite self-explanatory which actually refers to the doing something bad using a black hat. This is the exact opposite of doing something good and great. According to the World Stream, Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service.
Recognized Black Hat SEO TacticsHow will you understand whether you are practicing Black Hat SEO? To answer this question, the following SEO tactics are considered black hat and should not be exercised at all if you want to stay above board with Google and other search engines:• Content Automation• Doorway Pages• Hidden Text or Links• Keyword Stuffing• Reporting a Competitor (or Negative SEO)• Sneaky Redirects • Cloaking• Link Schemes• Guest Posting Networks• Link Manipulation (including buying links)• Article Spinning• Link Farms, Link Wheels or Link Networks• Rich Snippet Markup Spam• Automated Queries to Google• Creating pages, subdomains, or domains with duplicate content• Pages with malicious behavior, such as phishing, viruses, trojans, and other malware
Why Should You Avoid Black Hat SEO? To most of the SEO companies or agency or even freelancer, Black Hat SEO is like a nightmare and client who has their website under Black Hat SEO is vulnerable to greater risk than anything else. Primarily, Black Hat SEO tactics can get your website banned from Google and other search engines.Although there may be some short-term success through increased traffic to your site, Google penalties are getting more and more sophisticated and can have devastating effects on your rankings and traffic. With hundreds of millions of users searching on Google per day, can you really afford to be de-indexed? It is very uncertain! Therefore, avoiding the Black Hat SEO for your site is of least thing you can do to protect your online presence and keep it running smoothly in the future. Are Black Hat SEO Techniques For You?It depends: Are you trying to build a long-lasting business?If your answer is yes, you should avoid Black Hat SEO at all costs. Rather, you should look for alternative means of improving your search engine rankings.