In "Visual Pleasure and Narrative Cinema," Mulvey describes castration anxiety. A male child walks into his parent?s room and sees his mom and dad having sex. He notices that his dad has a penis, while his mom is missing one. The child assumes that his mother?s penis had been castrated; thus castration anxiety is metaphoric for a male?s fear of losing masculinity. The male phallus is associated with power and men strive to retain this gender superiority. In the patriarchal society in which we live, phallocentricism is used to impose male dominance over women. Men and women have fixed gender roles in society; men are expected to be dominant and aggressive, while women are expected to be passive and submissive. This submissive, passive role women are expected to play is a social construct that delegitimizes women. According to phallocentricism, men have power because they have a phallus, while women are hierarchically inferior because they lack male genitalia. Female objectification is another patriarchal ploy used to delegitimize female status and label her as a sexual being subservient to men. Murvey describes Scopophilia, in which women are objects created to look at, while men are ego ideals with attractiveness that give them power and control. James Bond is the perfect paradigm of the ego ideal- he is strong, attractive, and in control. Conversely, the Bond girl is the overtly sexualized woman that is subject to the male gaze. Patriarchy depicted in the media fosters gender roles that label men as genital superiors and women as inferior sexual objects. Castration anxiety influences men to play the dominant role in society in order to retain his masculinity.