Gender roles have been reflected in each generation as people learn accordingly to their culture. As I was observing this persistent ?trend,? I noticed that it is particularly strong in Korea, where women that are not traditionally feminine and sexually desirable are rejected. This can be seen in the Korean entertainment industry, where they repeat the pattern of popularizing the traditionally fitting women as the stars. For an example, all-girl groups such as ?Wonder Girls? and ?Kara? are consistently sharing the number one spot, exhibiting overly exaggerated ?cuteness? through their appearance and singing. Group Kara even exchanged one of the "tough" older members to bring in two younger, "girly" singers. When these groups first appeared with their ?boyish? appearance and strong feministic songs, they continuously lost to other ?cutesy? groups and were barely recognized. The part I find to be most ridiculous is that they used to sing amazingly in their ?feministic? days, but now, I can?t believe they are even considered as professionals. Furthermore, other archetype celebrated is the ?sexy and desirable.? If the songs break away even a bit from the habitual feminine tones, the singers have to put on sexy clothes and performances in order to gain favor. I can?t believe this is such an ongoing popularity.