In the video Upgrade U, Beyonce plays the role of an empowered female figure, flaunting her wealth and high class status. In the lyrics of the song, she offers herself, almost selling herself as a high-priced diamond. Her sensuous looks, and provocative outfits throughout the video perpetuate the statement she is trying to make- she is not easily impressed, but if she is, then you're lucky. This can be proven by her many confident lines including- "Come harder, this won't be easy- don't doubt yourself, trust me you need me..." She presents herself as this great asset that is most desirable, and hard to obtain. Her mannerisms are taunting and seductive at times, and then she reasserts her authority by reminding viewers that she is the one in control, and that it takes a lot of time, money and effort to please her. She makes it clear that she is independent, and does not need a man to support or complete her. She is surrounded by gold throughout the video, and at one point has a key and a diamond in her mouth. Towards the end of the video, Beyonce is switches roles, and dresses in the attire of her husband, who is a popular rapper, Jay-Z. She imitates his rapping, and sits in his stance and puts on this performance from the male perspective. This can be seen as an attempt to lower her intimidating presence, so that she maintains her sexual attractiveness, by not scaring off all the men.