Making a Mobile App Video to Boost Sales

To boost sales of your mobile app, just text and images are no longer enough. Even useful applications such as the call recorder app need to be distributed. The most successful apps today require more â?? like a video that creates excitement with your users.

According to a comScore study in the U.S., people watch 13 hours of online video every month. Better yet, those who watched a product video are 85% more likely to buy it (Internet Retailer).

Your appâ??s video is a mini-movie or advertisement that highlights the best features of your iPhone, iPad, or Android app. And your one video has many uses: put it on your website and YouTube, and share it with reviewers or the press.

But what type of video would you like to have? Here are the top types of videos and tips to use them to sell your app:

App Demo Video â?? Itâ??s one of the most straightforward videos to make and watch. Basically, you walk people through your app. Show off its top features, easy user interface, and what it does for users. Show the most important screens and how someone would accomplish something using the app by showing it in action and offering a voiceover explanation. These videos can be captured on your computer using the iPhone Simulator, or by filming an actual iPhone or iPad in use.

High Concept Video â?? Here, you catch peopleâ??s attention with the big idea behind your app. If your app solves a common problem in a new way, you might need to explain the idea behind it. These videos show how the app makes peoplesâ?? lives better, sometimes by focusing on one (real or made up) person. They focus less on the actual workings of the app itself, instead trying to quickly explain its benefits. Animation can be particularly effective to explain a lot in just a quick video.

Expert Review Video â?? Daily App Show, Crazy Mikeâ??s Apps, and YouTube reviewers could all create a video like this for you. The advantage of this type of video is that users may feel they can trust the opinion of the reviewers, and may have seen their other reviews in the past. Also, getting a video made of your app could mean that it is shown to the reviewerâ??s large audience on YouTube or their website, helping you attract new users you might not otherwise get.

App Trailer Video â?? Like a movie trailer style, itâ??s great for capturing the excitement and flashy graphics of action games. You can build anticipation for a game that is coming out soon or show the thrill of the racing game you created. Featuring high production values, slick editing, and music, these trailers are fun enough that people want to watch them and share with their friends, although they could take more time or money to create than a simple app walk-through.

Need a video for your app? Check out our new app video production service at Marketing Your App. You can get a high-quality creation for less â?? itâ??s a powerful tool to advertise your mobile app and drive more sales.

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