What is Google Payday Loan Update 2.0?
Google Payday Loan Update 2.0 is the new and improved generation of Google Payday Loan Update, which was first introduced to the US search market on June 11, 2013, and subsequently rolled out globally every two months thereafter.
The Payday Loans 2.0 update was released worldwide on the weekend of May 17th or 18th, 2014 and affected approximately 0.2% of all English searches. It's entirely possible that the update will affect the other language versions much more than the English questions.
Google Payday Loan Update 2.0 is the new and improved generation of Google Payday Loan Update, which was first introduced to the US search market on June 11, 2013, and subsequently rolled out globally every two months thereafter.
The Payday Loans 2.0 update was released worldwide on the weekend of May 17th or 18th, 2014 and affected approximately 0.2% of all English searches. It's entirely possible that the update will affect the other language versions much more than the English questions.
What are the special features of the Payday Loan 2.0 update?
Payday Loan Update 2.0 is not a "Payday Loan Update" algorithm change data update, but a complete algorithm change by Google, as the underlying technology to detect web spam and illegal SEO practices has improved.
At the same time, Google is using this algorithm change to specifically focus on search terms that generate a lot of spam, such as topics about loans, pornography, gambling, and drugs, as well as prescription drugs.
The two Payday Loan updates have nothing to do with other algorithm changes like the Panda update or the Penguin update.
What is the difference between Payday Loan Update 2.0 and Penguin Update 2.0?
Both Google Updates pursue the same goal of improving the quality of search results, but use completely different methods to achieve this goal.
The Penguin 2.0 update tries to use algorithmic methods to determine if a website's backlink profile is unnatural or manipulated using purchased links, and then penalizes the entire website. In order to avoid being targeted by this update, every webmaster should evaluate their website for unnatural backlink profile.
The Payday Loan 2.0 update does not directly focus on links bought or sold through "classic" link building, but rather penalizes websites that manipulate their rankings through illegal SEO techniques. When referring to "illegal SEO techniques", also called BlackHat methods, Google is specifically referring to links that are created by hacking other websites or infecting them with malware.
