What is Google Payday Loan Update 2.0?
Google Payday Loan Update 2.0 is the new and improved generation of Google Payday Loan Update, which was first introduced to the US search market on June 11, 2013, and subsequently rolled out globally every two months thereafter.
What is the difference between Payday Loan Update 2.0 and Penguin Update 2.0?
Both Google Updates pursue the same goal of improving the quality of search results, but use completely different methods to achieve this goal.
The Penguin 2.0 update tries to use algorithmic methods to determine if a website's backlink profile is unnatural or manipulated using purchased links, and then penalizes the entire website. In order to avoid being targeted by this update, every webmaster should evaluate their website for unnatural backlink profile.
The Payday Loan 2.0 update does not directly focus on links bought or sold through "classic" link building, but rather penalizes websites that manipulate their rankings through illegal SEO techniques. When referring to "illegal SEO techniques", also called BlackHat methods, Google is specifically referring to links that are created by hacking other websites or infecting them with malware.