|
Guitar Picks & Plectrums Gitr 0911 University of Texas Instructor: max phoenix Email: massphoenix93@gmail.com Highlights of this Course How to craft high quality guitar picks & plectrums using various techniques, materials, & styles.How to operate various pieces of manufacturing equipment including various operating softwareHow to develop a marketing strategy for your own business including tactics to get your startedHow to create your own website to sell your own guitar picks, plectrums, and other guitar accessories. Course Description In this course we will learn how to make guitar picks, how to choose the best pick for your style of playing, & how to sell your creations if you wish to pursue a business doing this full time. In this course we will learn all of the ins & outs of the machinery required including CNC technology, maintenance, troubleshooting, repair, calibration, and the software that is used. Information on toolpaths, engravings & endmill bits, computer aided design and all sorts of other technical stuff that sounds complicated because it is but anyone can learn in in a few weeks. Furthermore, you will learn about handcrafting techniques from sanding to polishing. This includes by hand and machine such as disc sanders, belt sanders, and other guitar pick making equipment such as mini lathe polishers. You will learn to make metal guitar picks, stone guitar picks including agate, wooden picks, UHMWPE plectrums, and all sorts of other thiccc ass picks that look sick & play awesomely smooth.All of it. Plus I will teach you the business side of things including marketing & sales. Social media marketing, email marketing, copywriting (sales in print), advertising & media buying, SEO search engine optimization, guitar blogging, everything related to getting your guitar picks seen & how to present them in a way that makes people want to buy them. If you want to make your own guitar pick company then this is the class workshop course you want to take. We are teaching you how to choose the right guitar pick for youHow the different materials affect the playing characteristics such as grip, tone, comfort, and aesthetics.We also go over which pick materials to choose because they are not all suitable for this. Some pick materials are too soft or some fall apart too easily even though they look cool. Custom pick engravings & personalized guitar picksNot only will you learn to use a CNC machine router but also a CO2 laser. Sure, here's an outline on how to make guitar picks by hand: I. Gather materials and tools Materials: blank plastic sheets (preferably celluloid or Delrin), sandpaper (various grits), a ruler or straight edge, and a sharp knife or pick punch.Tools: a cutting mat or work surface, a pencil or marker, and a set of pick punches (if using a pick punch).II. Design the picks Decide on the shape and size of the picks. Common shapes include teardrop, triangle, and jazz, and sizes can vary depending on personal preference. Mark the plastic sheets with a pencil or marker to indicate where to cut the picks. III. Cut the picks Using a sharp knife, carefully cut out the picks following the marked lines. Take care to make clean cuts and avoid cracking or chipping the plastic.Alternatively, use a pick punch to quickly and easily punch out the picks from the plastic sheets. IV. Sand the picks Using sandpaper of varying grits, smooth out the edges and surfaces of the picks.Start with a coarse grit and gradually work up to a fine grit to achieve a smooth finish. V. Polish the picks (optional) To achieve an even smoother finish and enhance the appearance of the picks, use a polishing compound or toothpaste to buff the picks with a soft cloth or paper towel. VI. Play the picks! Test out the picks on your guitar and make any necessary adjustments to the shape or size to suit your playing style and preferences. The sales and marketing section of the course will include digital marketing & how to sell your guitar products online as an ecommerce brand. Here is the outline for digital marketing guitar products: I. Define your target audience Identify the demographic, psychographic, and behavioral characteristics of your ideal customer.Determine their needs, wants, pain points, and buying behavior. II. Set your digital marketing goals Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your ecommerce brand.Align your goals with your overall business objectives, such as increasing sales, improving customer retention, or expanding into new markets. III. Develop your digital marketing strategy Determine the most effective digital marketing channels to reach your target audience, such as social media, email marketing, paid advertising, or search engine optimization (SEO).Create a content marketing plan that provides value to your audience and promotes your brand, such as blog posts, product videos, or customer testimonials.Implement a search engine marketing (SEM) strategy that includes keyword research, ad creation, and landing page optimization to drive traffic and conversions.Use analytics tools to track your performance, measure your ROI, and make data-driven decisions. IV. Execute your digital marketing tactics Use social media platforms to build a community around your brand, engage with your audience, and promote your products.Create email marketing campaigns that provide personalized and relevant content to your subscribers, such as product recommendations, discounts, or educational resources.Run paid advertising campaigns on platforms like Google Ads or Facebook Ads to increase your reach and drive conversions.Optimize your website for SEO to improve your search engine rankings, attract organic traffic, and increase visibility. V. Measure and optimize your digital marketing efforts Continuously monitor your performance metrics, such as website traffic, conversion rate, bounce rate, click-through rate, or social media engagement.Use A/B testing to experiment with different tactics and determine the most effective approach.Use the insights from your data to optimize your digital marketing tactics and improve your ROI. VI. Build long-term relationships with your customers Use post-purchase email campaigns to encourage repeat purchases and upsells.Implement a customer loyalty program to reward and retain your most valuable customers.Solicit feedback from your customers and use it to improve your products, services, and customer experience. Last but not least, we will cover a bonus mindset portion for taking on such a venture. This will mostly cover the skills, attitudes, and mindsets required for success in entrepreneurship. Whether you decide to follow through with guitar picks, guitar parts, or guitars in general, or pursue a different niche or service. The bonus mindset course overview: I. Embrace a Growth Mindset Believe that your abilities, skills, and talents can be developed through dedication and hard work.View failures and setbacks as opportunities for learning and growth.Seek out challenges that push you out of your comfort zone. II. Adopt an Entrepreneurial Mindset Think creatively and innovatively to identify new opportunities and solve problems.Embrace risk-taking and uncertainty as part of the entrepreneurial journey.Stay agile and adaptable to changing market conditions and customer needs. III. Develop a Customer-Centric Mindset Focus on understanding your customers' needs, preferences, and pain points.Design products and services that provide value and solve real-world problems.Build strong relationships with your customers and listen to their feedback. IV. Cultivate a Positive Mindset Cultivate a positive attitude and outlook on life.Surround yourself with positive and supportive people.Practice gratitude and mindfulness to stay centered and motivated. V. Emphasize Action and Execution Set clear and specific goals and take action to achieve them.Prioritize your time and resources to focus on high-impact activities.Be proactive and take ownership of your results. VI. Embrace Continuous Learning and Improvement Seek out opportunities to learn and develop new skills.Embrace feedback and criticism as opportunities for growth.Continuously refine and improve your products, services, and processes. VII. Build Resilience and Perseverance Accept that entrepreneurship and success require hard work, perseverance, and resilience.Develop coping mechanisms to deal with stress, uncertainty, and failure.Stay focused on your goals and maintain a long-term perspective.
WHAT TO DO NEXT:
|
|
|
||||||
| Last modified 2 Mar 2023 2:32 PM by max p. | ||||||
|
||||||
