From the NYT:
"Bradley Inman wants to create great fiction, dramatic online video and compelling Twitter stream ? and then roll them all into a multimedia hybrid that is tailored to the rapidly growing number of digital reading devices. Mr. Inman, a successful Silicon Valley entrepreneur, calls this digital amalgam a ?Vook,? (vook.tv) and the fledgling company he has created with that name just might represent a possible future for the beleaguered book industry."
http://www.nytimes.com/2009/04/05/business/05stream.html?_r=1