Marketing.
We provide consulting from research design to implementation, including market size estimation, customer depth interview design and implementation, and target identification.

Procedure for conducting marketing research
The survey will be conducted in the following steps.

online shopping.
1. Identification of strategic issues
2. Hypothesis design
3. Survey design
4. Survey form creation
5. Actual survey
6. Survey result analysis
7. Strategy construction and revision

business plan.
1. Identifying strategic issues Analyze
your business environment and strategy implementation to identify what needs to be resolved and what decisions should be made.
In some cases, synapses can assist you, and in other cases, you can identify them in advance.
2. Hypothesis design The
hypothesis is assembled for the investigation. The hypothesis here refers to two things: "What is assumed as a survey result" and "Impact expected when making a decision".
To assemble this hypothesis, information held by clients (market environment acquired so far, competitive environment information, figures such as sales and profits, information on products and resources, industry practices and future forecasts) Etc.). At the same time, we collect public information at synapses as needed.

خرج کار.

3.Survey design Based on the hypothesis, we design â??whenâ??, â??whoâ??, â??whatâ?? and â??howâ?? to check. 4. Create survey form Design specific question items. In the case of a questionnaire survey, questions, question options, and answer columns are also created. 5. On-the-spot investigations are conducted When conducting a survey at a synapse, in the case of a consumer survey, the survey company that owns the consumer panel, and in the case of a corporate interview survey, most of the surveys are entrusted to a specialized researcher. Therefore, progress management and quality checks are performed. 6.Survey results analysis Analyze the results and verify the hypothesis. Not only hypothesis Yes / No but also newly estimated hypothesis will be considered. 7.Strategy construction and revision In the end, we will propose a strategy to determine what kind of decision is appropriate. Depending on the theme and contract, this may be supported by synapses or by the client. In either case, the final report will include a discussion on strategy construction to help clients make important decisions. Why ask a consultant Synapses have consultants who support your research. There are many people who specialize in research, such as research companies and specialist researchers. Still, the biggest value that consultants are involved in is â??hypothesis and verificationâ??. Even for clients involved in synapses, there are many cases in which surveys are conducted using research companies before requesting synapses. Certainly, it is cheaper to ask the research company in-house. However, if strategic issues are set and hypotheses are not designed sufficiently, surveys often do not lead to business results. Therefore, what happened is "I did it to do the survey, but what is it?" When synaptic consultants are involved, we will consider whether research is necessary in the first place, and if so, what kind of research should be conducted. If the company can identify strategic issues, design hypotheses, and make necessary research assumptions, the use of consultants will be expensive. On the other hand, if strategic issues are unclear, using synaptic marketing research may be an option. 2.Research theme The following research themes are available. Consumer survey (BtoC survey) Corporate customer survey (marketing research in BtoB business) Competitor survey 2-1. Consumer Survey (BtoC Survey) Typical themes for consumer surveys are: â?¢ Estimating market size and entering scenarios for market entry â?¢ Understanding current customer status and discovering insights â?¢ Segment targeting, setting targets and positioning â?¢ Price elasticity Such as sex surveys . Mainly, it supports the solution of marketing issues by combining quantitative surveys through internet surveys and methods such as FGI (Focus Group Interview) and depth interview surveys. 2-2. Corporate customer survey (marketing research in BtoB business) The theme of corporate customer surveys is the same as for BtoC. ã?» Market size estimation and entry scenario creation for market entry ã?»Comprehensive understanding of corporate customers' current situation and essence needs ã?» Target / positioning based on segment survey ã?» Price elasticity Such as sex surveys . The theme will not change greatly, but in the case of the BtoB market, the survey method will be the subject of the interview. Telephone interviews by specialized investigators and dispatch to interview target companies to help solve marketing issues. 2-3. Competitor survey Competitor surveys include: â?¢ Understanding competitor resources â?¢ Estimating competitor strategies â?¢ Estimating competitor responses when the company takes strategic actions . A specialist investigator will be dispatched to understand factual information, and to estimate strategies and future actions estimated from them.