In times of a pandemic like today, many events have turned to online media. Now, seminars, learning classes, music concerts, and exhibitions can be done virtually. Although previously we were used to accessing various digital content, create event online is not an easy thing. How not, you have to make sure the message is still delivered even though it is done far apart. In addition, the committee also had to rack their brains so that the online event continued to run lively with minimal interaction. Don't let the audience get engrossed in their own activities.

Knowing your audience is a very important step before you host an event. This step will help you determine the elements that will be displayed starting from the topic, speakers, to language style. You can also see the extent to which potential visitors are familiar with the digital world. You certainly don't want it, right, online events that are made cannot be enjoyed by the audience. In addition, ticket prices and promotional strategies can also be determined according to the target market.

Holding online events at the right time is very important so that participants attend according to the target. Generally, weekends are the best time to hold events because people don't have much to do during the day. However, it can not be used as the only calculation.

There are several things to consider when hosting an online event. One is the timing that doesn't clash with other big events. Also avoid holding events in the middle of the day because many people worship or rest. In addition to time, you also need to pay attention to the duration of the event because it will affect the focus of participants during the event.

As with offline events, the concept of online events also needs to be well thought out. There are various forms of online events that you can create such as webinars, expos, or open discussions. It all depends on the purpose of the activity. In addition to the form of the event, you need to think about the theme of the event that will be raised. The more unique and interesting, the greater your chances of inviting more participants.

Promotion is the key to successfully attracting visitors. You can take advantage of various platforms for promotions such as creating content on social media. Tiktok and Instagram are two platforms that are suitable to be used as promotional media. However, if your target audience is older people, social media Facebook or Whatsapp messages can be the right choice.

The content you upload needs to have things that can attract the attention of visitors. You can write down the benefits of participating in events such as certificates, getting connections, and more. Don't forget to introduce the speakers who will be filling the event. This will increase the enthusiasm of visitors when attending your event.

Building an interactive atmosphere will make your event more interesting and not monotonous. You can involve participants by making a question and answer session or holding games in the middle of the session. In addition, you can also activate the live chat column to see the enthusiasm of the audience. The strategy of giving prizes and rewards can also be done to motivate participants to be more active.