A business plan does more than describe your idea for a business venture. It is also a sales tool that portrays both you and your concept as viable and trustworthy. Your business plan is the road map to entrepreneurial success. In it you will provide details about your proposed products and services, the business model, plans for marketing and operations and the financial projections. Your plan will be tailored to the specifics of your nascent business and the audience that must be convinced of its viability, in particular lenders or investors.
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