The profession of a copywriter exists within the framework of the Internet space, which is developing very rapidly, so it is not surprising that the profession itself has been modernized many times. If 5 years ago you could enter the career with a good level of literacy and knowledge of the language, today it is not enough for the employers.
What copywriters know and can do in 2021:
SEO optimization, at least at a basic level. A professional should know how relevant keywords are selected and distributed in the text.
Understanding of CA. In order for the material to perform the task of business, it should not be written for the abstract, but for a very specific reader, with an understanding of the problems and requests. The author needs to learn to think like his reader, to communicate with him in the same language.
The basics of advertising, PR, psychology. Again, the author must understand which approach and which marketing techniques to use in each specific case, so that they work on the target users.
The ability to work with multimedia, such as images, banners, tables, infographics, presentations.
Now you have an understanding of what skills you need to start a career as a copywriter.
The best way into your career today is to take specialized courses or trainings.
Self-training is also an option. You can find a lot of training articles, books, and guides in the public domain.
Most copywriters get their first orders and real experience with clients on freelance exchanges. And essay writing services like https://writingmetier.com/extended-essay-writing-service/ for admission are also popular.
Therefore, after getting the first experience, it is better to move to direct cooperation with customers or work for a company. This will provide a more stable income and work schedule. From the start, pay attention to creating an image profile, build a competent relationship with all customers, respect their time, and then new customers will come to you with word of mouth.